Feature For damaged hair A special blend of cationic polymers along with modified wheat derived protein provide superb emollience and conditioning for chemically treated(bleached, permed or starightened) hair fibers. Description A special blend of cationic polymers along with modified wheat derived protein provide superb emollience and conditioning for chemically treated (bleached, permed or straightened) hair fibers. With demonstrated good affinity for damaged hair, the formula improves strength and shine, making daily styling and manageability easy. DIRECTIONS FOR USE: Apply to towel-dried hair, leave for 10 to 20 minutes and rinse thoroughly. For best results, apply heat on hair.