The World's No.1 Hair Color brand introduces new fashionable hair color with visible results even on dark hair: Excellence Ash Supreme and Excellence Fashion • Trendy and Fashionable hair color that you can DIY at the comfort of your home • Made for Dark Asian Hair • With new Triple Care Formula with Purple Anti Brass Technology (Ash Supreme Shades) and Color Boost Technology for more vivid, more visible ash shades that last • Available with purple mask and shampoo • Use as a range together with L'Oreal Excellence Bleach Supreme for more Vivid & Lighter Color Payoff