This product leaves skin: - Feeling Fresh - Comfortable - Never tight or dry - Preps skin for a comfortable shave How To Use: 1) Use twice a day, morning and night. Lather between palms with tepid water. 2) Massage all over damp skin to remove dirt and oil and soften beard. 3) Rinse well and towel dry. Mornings, shave as usual. For great skin, partner daily with Clinique For Men exfoliating tonics and moisturizers.